What does "bespoke" mean?

Some people use the term “bespoke” as a synonym for “custom” (which can mean just about anything). We use “bespoke” to mean that our handmade suits, shirts, coats, and sweaters are all made based on a unique pattern that we draft from scratch for each client based on their unique measurements and style preferences. “Bespoke” is different from “made to measure,” which utilizes block patterns which are then manipulated to some extent for a particular person (and the manufacturing usually takes place in a factory, often overseas and usually without interim fittings). Our process involves multiple fittings in our space downtown Portland and we utilize the highest quality materials and methods to be found anywhere in the world.